Fact: Virtually anyone can create there own website.
However, not nearly enough people know or understand what it takes to create a profitable website.
A profitable website is a business.
And creating an actual business on the internet often boils down to choosing the right niche.
Let’s see what’s needed to produce not only a profitable niche but a niche where YOU will personally thrive in…
How To Find A Profitable Affiliate Niche
There are no guarantees that by reading this you will pick the ‘perfectly polished’ affiliate niche and go on to make $100,000’s online.
Truth is, you may not always get your niche selection right the first time around. It may take several tries before getting it right.
And that’s OK.
Treat these moments where you ‘stumble’ as learning factors. We all go through them.
Those who persist usually end up doing really well in online marketing.
If a site (niche) fails, you take your newfound knowledge and skills and apply it to a winning niche.
Your selection the next time around, if necessary, will provide better results as you are unlikely to make the same mistakes.
It’s better to spend months learning new things than trying to think of the perfect idea or niche.
The only surefire way of telling if your chosen niche will be profitable is by actively working in it.
You have to give it a go.
Make Sure You’re In The Right Niche
How do I know if I’m in the right niche?
Some awesome advice I once heard regarding niche selection was to “choose something where you can provide the most value to your readers”.
If you plan on doing video or podcasts for example, where you won’t necessarily have readers but viewers, the same rule still applies.
Consider choosing a niche where you can provide the most value.
This makes sense for so many reasons.
As niche site owners, your hands will be full trying to create and manage a successful site:
- You have to backup your site and keep the site up to date
- Keep an eye on site’s security
- Speed and optimization
- Monitor user accounts and security
- Add fresh content
This names only a handful of tasks needed to run a website and we haven’t even discussed the necessary marketing to get actual people to your site.
There’s tons to do!
If you choose a niche that you’re unfamiliar with, this is going to add to the workload and require more time than usual to research.
I’ll give an example.
When it comes to auto maintenance – I wouldn’t know where to start.
If I wanted to start a website about maintaining/repairing dirt bikes, I’d be lost.
However, with internet access, I have this information readily available and can do all the research needed to learn.
I can go on YouTube, Google, FB groups, auto repair forums, for example.
Because of this, I am confident that I will be able to figure out the info I need and even get better over time, but research is going to take tons of time.
Choosing something you have experience in is ideal because it will require less time on researching things you either have no interest in or are unfamiliar with.
You can spend that time creating content and handling other tasks.
You don’t HAVE to pick something you passionate about or experienced in, but clearly it helps.
Shaping The Right Niche For YOU
For help in finding a suitable niche for you, ask yourself the following questions:
1. What skills do I have?
– Jobs you’ve held
– Skills you’ve developed over the years
List any jobs or skills you’ve developed over the years
2. What are some of the things I already pay for?
– Music lessons
– Fitness instructors
– Learning a new language
The idea here is that if you’re willing to pay for someone else’s expertise, then you can bet that people out there are willing to pay to learn from your site too.
3. What problems have I faced?
– Money, debt
Think of problems you’ve faced past or present, and had a difficult time resolving. How did you resolve it? What’s helped you?
4. What are my hobbies and interests?
– What leisure activities do you enjoy
– Board games
– Group trips (like skiing, or wine tasting with friends)
Go through the questions above and create a list with your answers.
From that list, determine which ones you would be able to create 50 or more pieces of content around.
Whether these are podcast episodes, videos, articles, or a mixture. Make sure you can quickly come up with at least 50 different pieces of web content.
Less Is More
If my niche were fitness, I wouldn’t want to do “exercise” or “fitness” as these are entire industries – not niches.
Instead, narrow it down to something specific like “bodyweight training” or “ab toning for moms“.
A wildly successful niche site in the fitness area would be Nerd Fitness.
After visiting the site, what did you notice?
They are targeting a very specific audience in “gamers” and “nerds” looking to get in shape.
Not deciding on a specified niche will mean more challenges and less authority as you continue building out your site.
Purposely choosing a smaller segment of a huge industry can be the difference-maker in creating a profitable niche site or not.
Another important factor is determining if we have a niche with a buying audience.
Make Sure You Have A Buying Audience
This is easily one of the most important factors in guaranteeing that your niche site will be profitable.
Making sure that your audience is a buying one.
At this point, you will be filtering out some of the niches you wrote down earlier.
Some more advice I came across asks you to ask yourself the following:
“Are the people visiting my website likely to make a purchase if I can help them by solving a problem or by answering their question?”
If the answer is yes, then you are likely dealing with a buying audience.
If no, cross it off your list. Repeat this step for each.
I’ll give an example.
If you can help people with hyperhidrosis (excessive sweating) by either recommended products or techniques to help them with there uncomfortable and often embarrassing excessive sweating, do you think they are likely to buy?
Sure they will!
Some examples of sites where people are unlikely to buy are ‘song lyric sites’ and ‘motivational quote sites’. People who wind up on a site filled with motivational quotes will likely read a few of the quotes and leave.
They aren’t there to buy.
*Note: A common way these sites like motivational quotes make money would be through banner ads. This form of monetization often takes tons of traffic to make decent money.
Two of the most important factors in running any business, traffic, and ensuring that you are dealing with a buying audience.
Some Of The Most Profitable Niches Include
What is the most profitable niche?
This is a hard call because I’ve come to the realization that there are MANY profitable niches.
Another reason why it’s difficult to answer:
- If you have zero interest in a particular niche (no matter how profitable), maybe you will abandon the website/business altogether due to a lack of interest. Maybe not. Who knows.
- What’s worked well for one person may not work as well for the next
- Who knows how far a niche, based on your interests, will take YOU
I’ve realized that what has worked well for me might not be what’s best for the next person.
Likewise, sharing what I feel is a profitable niche could prevent someone from experiencing more success, say if they found a niche based on their own interests.
Maybe you’ll ‘strike gold’ following something you really love and enjoy.
Again, there is potential in many niches.
Some of the most profitable, evergreen, though usually competitive niches include:
- Health (such as weight loss, fitness, wellness, beauty)
- Romance (dating and relationships)
- Wealth (make money online, investing, business ops)
- Make money online, investing, business opportunity
Due to the large potential of these popular niches, they tend to be very competitive.
Don’t forget to niche down like we talked about in Less Is More.
My last bit of advice about the most profitable niches, don’t choose them based on popularity. Remember to think where you can provide the most value.
Go To Where The Fish Are
This comes down to choosing a niche and offering products or a service that people actually WANT.
Don’t create a site journaling about your day-to-day. I hate to break it to you, oftentimes nobody gives a damn about your daily routine.
Go where the fish are.
A Word On Niche Competition
Competition can actually be a good sign.
When I’m researching a new niche as a blogger, one of the first things I do is go check out the competition on Google.
Who’s ranking on the first page?
Often times, it quite easy to spot the “authority” sites within your niche.
If every keyword related to your niche is dominated by strong sites, it’s either time to do more keyword research or move on to the next niche.
Competition can be a good sign because if other sites are willing to spend money on ads, product testing, outsourcing work, or whatever, it’s usually a sign that there is money to be made.
Online business is the most fun and profitable when you focus on helping your readers become better versions of themselves.
Create value and they will gladly pay for products and services you recommend.
We feel it all starts with choosing the right niche.
Anything you wish to create success usually takes lots of energy and effort. The same is true with online business and affiliate marketing.
Having a hard time determining if your niche is profitable or finding a niche?
Feel free to shoot us a comment below or reach us on our contact page.